Michelin Sole Technology
SOLES BY MICHELIN
From tires to soles, from cars to bikes. Northwave was the first cycling brand to strongly believe in the cooperation with Michelin Technical Soles. The core of the partnership is matching Michelin tires’ tecnhnology and Northwave’s shoe know-how. The result was the creation of truly innovative soles, designed to increase the performance of offroad technical shoes, featuring a technical and original design.
The technology developed by Michelin for its tires has brought an exceptional added value to further improve Northwave shoes’ performance. It is a new partnership, but it is growing impressively fast, mainly because the two parties strongly believe in the same core values: research, technology, innovation.