WE THE NORTH
Northwave: It’s more than just a name on a product.
It’s important for us always to remember that it stands for something bigger than a company or a brand. From the guts and freedom that define our people, to the mentality with which we approach designing our products, to the attitude of the athletes who conquer the world of sports: Northwave is more than a brand name, it’s a source of personal pride.
Values Behind The Lab
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Innovation
We want our commitment to INNOVATION to result in more than just good products, we want to change the way athletes perform.
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Technology
The importance we place on TECHNOLOGY is more than just about using the latest materials, it’s about understanding what’s possible and applying it to the future.
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Design
We strive to DESIGN with trust in our instincts, confidence in our techniques and a desire to create breakthrough products that enhance the sport experience.
Ride Your Way
Sports dedicated to those who hate all kinds of limitations: you pick your own trail, your own tricks and you can ride anything that makes you feel happier and more satisfied. It is just like in your life - you choose your goals and then you find a way of achieving them. In life or on a trail – You just Ride Your Way.
From our first steps as a brand we have kept one thing in mind, that the riding is the most important thing in sport. It brings the best memories from our lives including first bunny hops, backflips, long trips through the mountains, winning contests or just mellow times with the friends on those Sundays’ rides.
Thanks to our passion, we share our experience with everyone who loves riding just as much as we do.